Advancing the Profession: Market Research
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Growing the Demand for Quality
We have the science and evidence to demonstrate why we should be investing more in high-quality early childhood education. Yet we also continue to have an underfunded early childhood education system and an unsustainable market in which parents can’t pay any more and educators can’t make any less. How do we change this? How do we ensure that parents and early childhood educators are on the same side of defining and demanding high-quality early childhood education?
NAEYC conducted market research to help us find out more about how parents and early childhood educators talk about the financing of early learning. This research, conducted by a bipartisan team of FM3 and Public Opinion Strategies, and generously supported by the Richard W. Goldman Family Foundation, explores three critical and interrelated issues:
1. How parents and educators think about quality in early childhood education
2. How and whether their understanding of quality influences their choice of an early learning program, either as a place for their children to be cared for and educated, or as a place of employment;
3. How their personal stake in the issue of early childhood education translates to their appetite and capacity for civic participation that advances the issue.
Making Investment in Early Childhood Education and Educators a National Priority
In 2015, NAEYC’s research highlighted widespread support for making investment in the early childhood education profession a national priority. To learn more about this research, download the Executive Summary, the Press Release and the Key Findings, and read more about NAEYC’s Next Steps. You can also check out media mentions from Education World, the Huffington Post, EdCentral and Education Week.
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